.png)
Vivace 2025
SMU Vivace is Singapore Management University’s annual Co-Curricular Activities (CCA) fair, where over 150 student clubs and organisations come together to showcase campus life. The event serves as a key engagement platform for incoming freshmen and current students to discover CCA's across sports, arts, community service, special interest, and academic societies.
For this event, I served as the Marketing Executive and Lead Photographer, supporting event promotion and on-ground engagement while capturing key moments and visual content used for marketing, publicity, and post-event communications.
-
Supported marketing initiatives to drive awareness and student participation
-
Led on-ground photography across performances, booths, and crowd interactions
-
Produced visual assets for social media, publicity, and post-event use
Projects
Below are selected projects that trace my growth from polytechnic to the present, highlighting marketing campaigns and creative solutions for real-world clients across various industries, recognised through letters of commendation.
The Little Rice Company
Changing Rice to Better Lives
_edited.jpg)
Asia Farm
Brewer's Bottle
_edited_edited.jpg)
OTHER PROJECTS
PUB Splash Lab
The Green Drop
1st Avenue
Marketing Campaign Proposal
The IMC (Integrated Marketing Communication) marketing proposal was a project to market Temasek Polytechnic 1st Avenue store through an omni-channel strategy to increase customer experience.
Fruits Collective
Marketing Campaign Proposal
This project was a collaboration between Temasek Polytechnic and JT Eagle to market a concept by them called Fruits Collective. The task was to apply experiential marketing and product and services marketing to create an engaging brand experience that would attract and retain target consumers.